The marketing world moves fast—but local businesses don’t need to chase every shiny trend. Instead, it’s about knowing what’s working right now in your community, with your ideal clients, and focusing on what gets results.
Here are five local marketing trends that smart small business owners are using to grow in 2024—and why you shouldn’t ignore them.
1. Google Business Profile is the New Homepage
Before anyone visits your website, they’re probably checking out your Google Business listing.
Why it matters: It’s free, it shows up first, and it can make or break your first impression.
What to do:
✅ Keep hours, address, and contact info updated
✅ Add photos regularly—real ones, not stock
✅ Ask happy clients for reviews and respond to them
✅ Use the “Posts” feature to share updates, offers, or events
This is one of the highest ROI tools for local visibility—don’t overlook it!
2. Video Builds Trust—Even If It’s Not Perfect
Video isn’t just for influencers anymore. Local business owners are seeing great results with quick, unpolished videos that show their face, process, or personality.
What’s working:
🎥 “A day in the life” behind the scenes
🎥 Client testimonials or project walkthroughs
🎥 FAQ videos answering common questions
🎥 Short reels introducing yourself or your team
No fancy equipment needed—your smartphone and good lighting will do.
People don’t buy just what you do—they buy who you are. Video helps them feel like they know you.
3. Collaborations Over Competition
More business owners are realizing they don’t need to go it alone. Strategic partnerships with other local businesses help you tap into new audiences and build credibility fast.
What’s working:
🤝 Cross-promoting each other on social media
🤝 Bundling services or creating joint offers
🤝 Co-hosting local events or workshops
🤝 Swapping guest posts in newsletters or blogs
You don’t need a massive following—just the right connections.
4. Hyper-Local Content Is Beating Generic Marketing
Your customers want to support local, and they’re looking for businesses that feel relevant and plugged into their community.
What’s working:
📍 Sharing local news, events, or causes you care about
📍 Featuring other local businesses (and tagging them)
📍 Highlighting client stories from your neighborhood
📍 Using location-specific keywords in posts and blogs
Local pride creates local loyalty. Be part of the conversation happening in your own backyard.
5. The Revival of Email Newsletters (Yes, Really!)
It’s not dead—it’s just evolving. Business owners are rediscovering the power of showing up in people’s inboxes regularly with value-packed, personal messages.
What’s working:
📬 Monthly or biweekly emails with helpful tips
📬 Behind-the-scenes updates and business news
📬 Spotlights on other members or community events
📬 Exclusive offers for your subscribers
If someone gives you their email, they’re giving you permission to build a relationship. Don’t waste it.
💬 Final Thought: You Don’t Need to Do It All—Just Do What Works
The best marketing isn’t always flashy. It’s consistent, it’s personal, and it meets your customers where they already are.
So ask yourself:
“Am I showing up where my ideal clients are spending their time?”
“Am I giving them a reason to engage, follow, or refer me?”
If not, pick just one of these trends and start small. Marketing doesn’t need to be overwhelming—it just needs to be intentional.
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