Simple steps to help your business show up online
Use this checklist to boost your visibility—even if you’re not tech-savvy.
📍 Google Business Profile
☐ Claim or verify your profile on Google Business
☐ Update your hours, contact info, and website
☐ Add real photos of your business, services, or team
☐ Choose the correct business category
☐ Ask happy clients to leave reviews (and reply!)
☐ Post updates or promotions regularly
🔍 Use the Right Keywords
☐ Think like a customer—what would they search for?
☐ Use simple, clear phrases (avoid jargon)
☐ Include city/location names in your content
☐ Add keywords to headlines, page titles, and descriptions
✍️ Create Helpful, Local-Focused Content
☐ Write blog posts, FAQs, or short tips that answer common client questions
☐ Create pages or posts about your service area (e.g., “Plumbing in West Asheville”)
☐ Share client success stories or project spotlights
📱 Optimize for Mobile and Speed
☐ Test your site at pagespeed.web.dev
☐ Use large fonts, clear buttons, and simple design
☐ Compress large images to improve load speed
☐ Make sure your site looks great on a phone or tablet
🔗 Get Listed and Linked Locally
☐ Submit your business to online directories (Yelp, BBB, Chamber, etc.)
☐ Ask partners or colleagues to link to your website
☐ Contribute a guest article or spotlight to a local blog or newsletter
✅ Final Check
Ask yourself:
“If someone Googled what I do in [your city], would they find me?”
If the answer is no—or “not sure”—work your way through this checklist!