✅ Take 5 minutes and run through this quick checklist. Your brand might just need a little polish—not a full makeover.
☐ I can clearly describe what I do and who I serve—in one sentence.
☐ My website and social profiles reflect my personality and values.
☐ My messaging is consistent across all platforms (email, social, web, etc.).
☐ I regularly share content or stories that highlight my expertise.
☐ My client experience (from first touch to follow-up) is smooth and intentional.
☐ I’ve made it easy for others to refer me—clear messaging, easy intro links, etc.
☐ I show up authentically, not just professionally.
Score yourself:
- ✅ 5–7 boxes checked: You’re building a solid brand—keep it up!
- ⚠️ 3–4 boxes: You’re on the right track—look for a few quick wins to tighten things up.
- 🚧 0–2 boxes: Time for a refresh! Don’t worry—small, intentional tweaks can make a big impact.